Meet the ‘King of Farmington’ – or is it Farmington Hills?

Editor’s note: This article includes links to videos with adult language. 

Farmington Hills resident Matt Cloonan put the final touches on his latest rap video over the weekend and uploaded it to YouTube on Monday.

By Wednesday, “King of Farmington” had more than 40,000 views and was trending on social media – along with a vigorous argument over whether he was the King of Farmington or of Farmington Hills.

Clooner King of Farmington

Cloonan, who performs under the name “Clooner”, said he’s really a little of both. A local resident for about 18 years, he attended Gill Elementary and Power Middle School, which are both in Farmington Hills, and graduated from Farmington High School.

“If you live in Farmington Hills, and somebody says, ‘hey, meet me downtown’, our downtown is Farmington,” he said.

Two cities, one community

The social media response “created a divide, almost a civil war between Farmington and Farmington Hills,” Cloonan said. The video is shot mostly around a “Welcome to Farmington Hills” sign (more on that later), but the rest of the locations are in Farmington.

Cloonan, 25, said he wrote the lyrics with a pause between “Farmington” and “Farmington Hills”, because he sees the cities as one community. After all, he said, even the Farmington Community Library buildings in each city share the same books.

“It’s all connected,” he said. “(The cities) may have a different mayor, but it’s all one happy family.”

Anthem for Farmington

A long-time rap fan, Cloonan got into music in high school and started producing videos in 2015. Eventually, he grew to love the art and creativity as a way to express himself.

Of his 30 or so videos, none has gotten as much attention as “King of Farmington”.

“I’ve always wanted to make a Farmington song,” he said. “Because I live here, I wanted to kinda make an anthem for it.”

In the rap world, Cloonan said, Detroit is the place to be. He’d like to see Farmington Hills – and other Detroit suburbs – get some respect as well.

“Detroit’s on the map already,” he said. “Why would you want to be the 50th best (in Detroit) when you can be the best of your city and put your city on the map?”

Going viral

The social media storm appears to have started with this Twitter post from Detroit native and Huffington Post front page editor Phillip Lewis:

Reactions ranged from this post by Detroit rapper Danny Brown…

… to this tongue-in-cheek critique.

And we’ll give the Mayor of Farmington Hills the last word:

Here’s the video, produced by Luke Superior, a Farmington native now living in Atlanta, and Adam Shepard.

You can follow Clooner on YouTube, Twitter, and Instagram.

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